The Ordinary baked them into every touchpoint including press releases, product descriptions, interviews, and influencer campaigns. Because AI models value research content so highly, they often surface these types of citations above more conventional brand messaging. Generative engines prioritize information that feels authoritative, and that includes data.
Like every skill, you get better at SEO by practicing on live websites. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.
Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. Google will often choose its own descriptions to display in search results. You can find these search terms with a tool like Semrush’s Organic Research. This means you need to find first page results that have a featured snippet AND you rank for.
Helpful guidelines
INK is good for keyword research, but it’s the keyword clustering feature that really makes it stand out. You can upload a list of keywords — which you can come up with yourself or pull from another tool — and INK will then group those keywords into topical clusters. From there, it will give you specific recommendations for each cluster that help you improve your SEO campaigns. Looking to use artificial intelligence (AI) for your search engine optimization (SEO) strategy?
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Instead, you need to make strategic updates if you want to see a measurable impact on your traffic and rankings. You can think of these as “linkable assets” or “link bait” — content that is largely designed to get backlinks. If you run a marketing agency for example, you might analyze results across client accounts to identify trends — information your competitors don’t have.
- There are a lot of tasks you can automate beyond the content creation itself — you can generate social media posts, classify customer support tickets, analyze customer feedback, and more.
- It is embedded into your site’s HTML and is an important SEO asset.
- For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase.
- That way, I get my content in front of people that are actually going to buy.
- This helps you focus on the right marketing channels for the trend.
Algorithmic penalties are automatic deductions in rankings that occur when a website fails to comply with the search engine’s quality guidelines, usually after an algorithm update. These penalties are not manually issued but are the result of the website being evaluated by the search engine’s algorithm. Content marketing is not a quick fix for SEO, but rather a long-term strategy. SEO, or Search Engine Optimization, is SEO Anomaly a set of practices designed to improve the visibility and ranking of web pages in search engine results.
Plus, Google has increasingly been making the SERP more visual. SEO, or search engine optimization, is the lowest-cost and most effective ways to drive traffic to your website. Working on search engine optimization involves numerous factors and practices. SEO strategies are constantly evolving to keep up with the dynamic search engine algorithms. SEO plugins are great because they give you recommendations on what exactly you need to do to optimize the content for specific keywords.
On the other hand, our voice search study gave bloggers and journalists data that they can EASILY reference. Featured snippets are still your best chance to get extra visibility in front of searchers for a lot of keywords. Information gain is about offering new perspectives, data, or insights not found in other pages targeting the same search query. Metrics like conversions, brand authority, engagement, and revenue are clearly important. Zapier can’t help you with the first two points, but it can help you with the third.
This is why you want to drop your keyword somewhere in the first 100 words or so. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.
For example, Surfer’s Keyword Research tool separates topic ideas into clusters organized by user intent, which you can then load into the AI-driven Content Editor. Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy. You’ll also see real-time structure ratings, related term suggestions, and content scoring, so you can tinker with on-page SEO strategies as you go. There’s also a nifty outline tab that suggests questions and heading ideas. When you’re done, you can collaborate with team members or export straight to WordPress.