These tools probably won’t uncover what may be plaguing your website. The fact is, search engine optimization goes well beyond just a SEO Anomaly few high-level metrics. Our professional auditors analyze your website to see how it stacks up against the most important search ranking factors, providing you with a roadmap for future success.
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• Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct. The Raven study found 22% of page titles were duplicates and 17% of meta descriptions were duplicate across sites crawled . Fixing these can improve your click-through rates and avoid confusing Google. • Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks.
Either way, optimizing for your title tags is a critical part of making sure your pages are correctly optimized. By ensuring the correct title tag is used across all of your site’s pages, you may end up creating a better user experience as a result. Don’t forget your title tags as a critical part of your optimization process, and make sure you optimize the title tag on your pages.
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- It is always important to assess the technical aspects of the site, offer advice on how to make improvements, and explain how those technical issues may impact the work we intend to do together.
- Google searches are based on an algorithm controlled by the company.
- Ahrefs offers a nice balance of competitive analysis features with keyword research and technical SEO audits.
- With our SEO checker, you can learn how to improve your website’s speed and get all the benefits of a fast site.
- Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.
Login to Google Search Console and view the “Search Results” report. Other SEO techniques such as building more relevant and authority links to your page will slowly improve your score as well. Page Authority (PA) is a metric, provided by Moz, that predicts how well your page will rank in Google’s search results. The score is based on a 100 point scale and uses different variables such as the amount of links you have to calculate the score.
The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one. Avoid spammy or low-quality backlinks, as they can lead to penalties. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.
The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. The best way to improve this score is to check the errors on our auditor first. Another key element to improving your score is to limit toxic backlinks, create earned backlinks through quality content, and consider securing relevant niche links to your website.
External links pointing to a domain pass authority to that domain, and the more authority a domain has, the easier it will be able to rank for specific keywords. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings.
When this happens, Google refines what links it sees and how it sees them, and automatically recalculates the rank for every business on the web. A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance. Generally speaking, to perform and SEO audit, you need a good checklist and proper SEO tools. Alex Chris is a digital marketing consultant, author, and instructor.
For example, if most of their site traffic comes from organic sources (natural Google rankings), then they may want to reexamine their strategy so it aligns with the current algorithm guidelines. If they’re not making any changes, or not enough changes, then they may miss out on key opportunities over time due to the constantly shifting changes in user search behavior. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings. Our technical SEO audit services assess key factors impacting your site’s success, like page speed, structured data, and crawlability. Page speed has long been a ranking factor, and in 2025 it’s even more critical due to Google’s Page Experience and Core Web Vitals updates. Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to assess your website’s loading speed and user experience metrics.